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NEWS
Gloria Jean’s Coffees awarded best foreign franchise, best in
franchising support
 Emerging
as one of the world’s fastest growing franchises and a most
recognized coffee house brand globally, Gloria Jean’s Coffees has
again reaped recognition as one of the top franchises available,
this time, here in the country. Included in the 2007 selection of
Entrepreneur magazine’s Annual Franchise Awards, Gloria Jean’s
Coffees was adjudged one of the Best Foreign Franchises and Best in
Franchising Support.
As best foreign franchise, Gloria Jean’s Coffees was one of the five
companies given the award this year “not only for making their
franchise concept work remarkably well in the local market but also
for significantly growing their business in the country.”
While for the best in franchising support citation, Gloria Jean’s
Coffees joined nine other local and foreign franchising companies in
the list of winners for the category. The citation recognized these
companies’ “exceptional support systems that have helped ensure the
success of their franchisees in running the business” and “for
providing their franchisees with continuous training, marketing
assistance, and pre-opening and ongoing support as well as for their
fidelity to their obligations in the franchise agreement.”
A total of 27 franchises made it to the list of awardees in the
magazine’s five competition categories. The franchises were rated
based on their business viability, system stability, growth
potential, and extent of franchisor support. Other criteria taken
into consideration included years in the business and in
franchising, start-up costs, percentage of terminations, litigation,
and membership in franchise associations. Foreign franchise
companies cited in the awards met the minimum requirements that
these must be master franchisees offering sub-franchises in the
Philippines and have been operating for at least two years, with a
minimum of five sub-franchisee-owned territorial units.
Specialty Beans Philippines Inc. holds the local master franchise
for Gloria Jean’s Coffees and currently has close to 40 stores in
Luzon and in the Visayas. With the coffee chain growing continuously
in key cities across the country, the company is targeting a total
of 50 stores by yearend, doubling the number by 2009. Expanding the
network to Mindanao, initially in Cagayan de Oro and Davao, is also
being eyed.
Investment in a Gloria Jean’s franchised outlet ranges from an
estimated P2 million for an 8-square meter cart set up, P3 million
for a 20-40 sq.m. kiosk, to P4.5 million for a full-sized store with
a minimum 50 sq.m. area.
For more information on the Gloria Jean’s Coffees franchise
opportunity, contact The Franchise & Business Development Director,
Specialty Beans Philippines Inc. at rbalingit@sbpi.com.ph;
(0917)895.7355; or 808.6017 to 51, local 275.
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